mercoledì, settembre 23, 2020
#RadioUniversitariaPrato

MARKETING E COMPETENZE DEL CONSUMATORE

Leonardo 4 novembre 2011 Notizie dal Polo Commenti disabilitati su MARKETING E COMPETENZE DEL CONSUMATORE

Martedì 8 novembre 2011 alle ore 11.00 in Aula Blu nell’ambito delle attività dell’insegnamento di Marketing II, tenuto dal prof. Simone Guercini, si terrà la presentazione del volume di Antonella Caru’, dell’Università Bocconi di Milano, Marketing e competenze del consumatore

ANTONELLA CARU’

Born July 29th, 1961. Degree in Business Administration from Università Bocconi. PhD in Business Administration and Management from Università Bocconi.

Full Professor of Management. She was a Visiting Professor at the European School of Management – ESCP-EAP (2003) and at the University Jean Moulin Lyon (1988); visiting scholar at the Ecole des Hautes Etudes Commerciales – HEC of Montréal (2002). She is a senior faculty member at SDA Bocconi. Since 2000 she has been the editor-in-chief of the journal Finanza Marketing e Produzione. Since 2003 she has been Director of the Master of Science in Marketing Management, Università Bocconi.

Like this Article? Share it!

About The Author

Comments are closed.